ABOUT ME

Hi I’m Jake,

Throughout my life, I have always been intrigued by athletic performance, and how I can optimise success through adopting nuanced and science-based principles. My passion for bodybuilding in particular originated during my youth, when I saw the effect that muscularity and body composition had on the physical and psychological status of an individual. In my eyes, high levels of muscularity were almost always associated with individuals that possessed diligence and work ethic: two key characteristics I align myself with to this day. This drove my realisation that aside from genetics alone, accruing muscle tissue is not simply something that can be purchased or gifted; instead it is a bi-product of years and years of hard work. Talent can always be outworked by a relentless pursuit of self-improvement.

These philosophies ultimately lead me to pursue a career in Health and Fitness, originally graduating at the top of my Bachelor of Sport Coaching Degree (BSpC) in 2020 before then graduating at the top of my Master of Sport Science degree in 2022 (MSS). Ater seeing the disparity in quality of bodybuilding coaching, I was always working towards a higher goal… a higher purpose…